At your side, every step of the way.

We put our passion and expertise to use day after day to support parents and make sure that every single one of those moments can be enjoyed in complete serenity.

Our history

1946 - Artsana is born

Pietro Catelli founded Artsana, , a sales agency specialised in the production and distribution of products for venapuncture and medication, that quickly became market leader.

Our history
Our history

1958 - The Chicco brand is born

After the birth of his son Enrico, affectionately named
Chicco, Pietro Catelli has its greatest entrepreneurial intuition: to create a brand specialised in the field of baby care, to meet all the needs of the babies from 0 to 36 months. This marked the beginning of the trademark Chicco, a brand which soon became the reference for parents and established itself as the market leader in Italy and then worldwide.

The Chicco brand is born
Our history

From 1967 to 1998: the first branches of Artsana.

Artsana opens its European branch in Spain, expands to the Far East, opens its branches in USA, Turkey, Brazil and Argentina

the first branches of Artsana
Our history

From 2009: the international expansion continues

New branches open: India, Russia, Mexico and Poland.

the international expansion continues
Sir Pietro Catelli's extraordinary life
Our history

Sir Pietro Catelli's extraordinary life has become a biography

On sale in the best Italian bookshops.

Emotional Intelligence
Our values

Emotional Intelligence

We listen  to the needs and emotions of parents and children. We understand them, we make them our own, and we have made it our mission to provide the best solutions for them. We know how and when to be there for them, working together in perfect harmony but without ever taking their place.

Professionalism and Expertise
Our values

Professionalism and Expertise

We take what we do extremely seriously. We take care to ensure that our products are safe, reliable and meet high quality standards. We have over 50 years’ experience in the world of baby care and we continue to build on this expertise through our work at the Chicco Baby Research Center.

Innovation and Contemporaneity
Our values

Innovation and Contemporaneity

We are backed by a strong sense of tradition, yet our team is constantly looking towards the future to research the most technologically advanced solutions to respond to the needs of parents and children, both now and in the future.

Light-heartedness and Transparency
Our values

Light-heartedness and Transparency

Taking care of a child is a serious business. We know this but think that it is equally important to relax a little every now and then. Because the experience of being a parent is by very definition a happy and positive one too. Our products are simple and straightforward – it is instantly recognisable what they are. They are the ultimate in user-friendliness. The language we use is also designed to be plain-speaking yet raise a smile at the same time.

Contacts

Phone numbers

Artsana Customer Service

1800-102-6702

Operational assistance for Chicco Shop

1800-102-6702

Social responsability

The Chicco di Felicità is a symbolic gift for all those who wish to put themselves on the side of their childhood in difficulty.

Observe, know and understand the child, with the contribution of experts and parents. The Chicco Observatory is the research center dedicated to the knowledge of the child and his psycho-physical, emotional and social needs.

Artsana Group

Solid Passion for life, a solid passion for life. This is the hallmark of a Group in which passion, responsibility, respect and integrity are the basic values.