Play for growing

Playing is more than just an entertainment for a baby, it is the 'baby job'. A pleasant and gratifying job that involves him deeply, commits his energies, encouraging him to acquire and strengthen lots of new abilities.

Moreover, it is the first and main occasion for building his personality, exploring his relationship with his abilities, with his emotions and the social framework around him.

Playing starts right after birth, when the world of the baby is focused on the exploration of his own body and on the discovery of himself and of the others around him. Gradually this network widens - thanks to the interaction with the outer world and the presence of objects which are explored and handled by the baby who learns then how to play.

That's why toys play an important role and are an essential growing tool. They should be then chosen carefully and be always suitable for the stages in the baby's physical, cognitive and motor development.